Level UP - UI/UX Design and Marketing for Cosmetics and Tech

Number of positions available: 4 individual students. We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of technical founders who are currently focused on finishing the prototype. We want designers to help us build our product's user interface and experience. So far, we have secondary research showing that women aged between 18-24 will be our target market. We want marketers to find ways we can reach our target market while positioning ePolish as a luxury product in fashion and technology. The overall goal of this project is to have an interdisciplinary team that can be customer-focused and collaborate to ensure our product is appealing, intuitive, and enjoyable. UI goals: Create UI mock-ups for the app. Ensure UI fits branding. Present the mock-ups for the app. UX goals: Design personas based on user research. Ideate the customer experience and customer interaction with ePolish. Give a presentation and a written report of these findings at the end of the internship. Marketing goals: Create a branding strategy for our company based on the target market. Do a SWOT plot of different social media channels to use for promotion. Give a presentation and a written report of these findings at the end of the internship.