Blogging
Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
SEO Optimization for 123 Petits Pas Inc. Blog Posts
The main goal for the project is to optimize all current blog posts on the 123 Petits Pas Inc. website for SEO. This will involve going through each blog post, adding relevant keywords to attract the target audience, optimizing images, and adding new and relevant blog posts to improve the website's SEO performance.