- Location
- Toronto, Ontario, Canada
- Bio
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I am a dedicated marketing and branding professional with over 10 years of experience in the exciting world of strategic marketing plans. My expertise lies within the packaged goods and cosmetics industries, where I have honed my skills in category and brand management, marketing math, pricing strategies, and product positioning.
I am a firm believer in the power of branding and how it can differentiate a product in a competitive market. My background in branding has given me a unique approach to my new found passion of digital marketing while my dedication to continuous learning and growth has allowed me to stay ahead of trends and adapt to the ever-changing landscape of marketing.
When you work with me, you can expect nothing less than excellence. Let's connect and see how we can create something extraordinary together.
- Resume
- Sarah Resume (Final).docx
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Digital marketing Marketing strategy Social media marketing
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Recent projects
Social Media/Marketing Assistant for Non-Profit Organization
Help Heal Humanity is an internationally registered charity mindfully designed to provide the world’s most vulnerable communities with access to education, food, support, and love. We build the infrastructure, develop the programming, and foster the global connections necessary to support the agency and future of the people in our project countries. Our team is looking for a social media and marketing wizard who can help us drive more traffic and improve our positioning. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Work experience
Digital Marketing Specialist
Canadian Association Of Ambulatory Care
Toronto, Ontario, Canada
November 2023 - Current
- Develop and manage content marketing strategies, including creating engaging blog posts, articles, social media content, videos, and other digital assets
- Aligne content with the organization's voice to resonate with the target audience and increase brand awareness and drive customer engagement
- Optimize website and digital content for better visibility and reachability in search engine results pages
Country Business Manager
Apotheca Beauty
Riyadh, Riyadh Province, Saudi Arabia
January 2021 - June 2021
Responsible for growing a profitable portfolio of customers in all KSA; as well maintaining relationships with current customers, pursuing new business opportunities, negotiate and finalize contracts, and leading the company's sales and marketing strategies.
Marketing Advisor
Al Safa group
Riyadh, Riyadh Province, Saudi Arabia
July 2020 - December 2021
In this contract-based role, I studied the company's profile, operations, competitors & market trends in order to create the company's brand manual across the 4 P's and Identify new growth strategies for e-commerce & social media that create optimal landing pages and optimize user experience.
Volunteer, Marketing & Social Media Strategy
Catchafire
Toronto, Ontario, Canada
January 2020 - Current
- Assist nonprofits with mission critical projects to advance their mission and goals
- Contributed approximately $28,000 through 9 engagements/projects
- Advise on branding, positioning, communications and other marketing topics
- Study organization profiles to understand & define goals & objective
- Create Social Media guides to suit each organization's marketing needs
- Give direction to marketing efforts with the most effective methods and tools
Marketing Manager
National Distribution Company
Riyadh, Riyadh Province, Saudi Arabia
January 2017 - September 2018
Developed and executed Global strategies, bringing to life ideas based on analytics and insights of market trends, competitive landscape, & assortment gaps. Managed the activation strategy, including product positioning, storytelling, and briefing creative assets, while communicating & aligning with cross-functional partners and manages.
Senior Brand Manager
Wafic Idriss Ets
Beirut, Beirut Governorate, Lebanon
December 2008 - May 2016
Developed, executed and managed yearly marketing strategies of several CPG brands that constituted 50% of the company’s revenue. Forecasted sales, developed pricing strategies, and kept successful records of revenues vs, budgets through various tactical promotional strategies.