Virtual Marketing Opportunity

The primary focus for the student(s) will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our potential customer base and make recommendations; create our prospect messaging and create outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s) and develop a going forward strategy. Create social media content that supports the above.

SEO and Social Media Strategy

We are seeking a highly skilled social media marketing expert to join our team and assist us in enhancing our clients website traffic and improving their SEO rankings. The key components of this project include conducting a comprehensive keyword analysis to identify the most relevant search terms for their organization, developing a strategy document outlining both the SEO requirements necessary to ensure our website appears on the first page of Google for relevant keywords The specialist will help us increase our clients website traffic and improve our SEO rankings. The primary project requirements are as follows: Conduct keyword analysis to identify relevant search terms for our organization. Create a strategy document outlining SEO requirements to ensure our clients website appears on the first page of Google for relevant keywords. Create engaging content for high-profile media websites. Utilize tools and programs that our organization currently uses.

Digital Content Creation

We are a new startup, and would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Website Optimization

The main goal of this project is to optimize our website's performance by transferring our domain to Amazon Web Services (AWS) to improve website loading speed and functionality. Students should be prepared to: Identify the AWS service that is most suitable for the website, either AWS LightSail or AWS EC2. Set up an AWS account and configure the AWS services. Transfer the domain to AWS and configure the DNS settings. Migrate the website files and databases to AWS. Configure the web server and database settings to optimize website speed and performance. Test the website to ensure that it is functioning properly and troubleshoot any issues that may arise. Implement a Content Delivery Network (CDN) to improve website loading speed and reduce server load. Implement caching techniques such as browser caching, page caching, and object caching to further improve website speed. Monitor website performance using AWS monitoring tools such as CloudWatch and make necessary optimizations as needed.

Marketing Plan

The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).

Partnership Development for Muslim Solutions Network

The main goal for the project is to secure partnerships with Muslim organizations across Canada, the USA, and the UK for the mobile application www.tawhid.app. The partnerships will involve marketing the app to the organizations' members in exchange for a percentage of the monthly subscription revenue generated on the app. This will involve several different steps for the students, including: - Researching and identifying potential Muslim organizations to partner with in Canada, the USA, and the UK. - Contacting and connecting with the organizations to present the partnership opportunity. - Negotiating and securing partnership agreements with the organizations. - Developing a marketing strategy to promote the app to the organizations' members. - Establishing a system to track and distribute the percentage of the monthly subscription revenue to the partner organizations.

Social Media and Avatar content Creation for Advotek Recruitment

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. technology assistance with creating a repeatable process to produce weekly video messaging and content using a speaking ZOOM Avatar including upload to website/youtube channel and LinkedIn Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Brand Identity and Graphic Design for Clothing Brand

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Analyzing Sales Trends for Clothing Brand

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.

Sales Boost Project for SB Uniform & Co.

The main goal for the project is to increase sales for SB Uniform & Co. by implementing effective marketing strategies and expanding the customer base. This will involve several different steps for the students, including: - Conducting market research to identify potential customer segments and their preferences. - Developing a marketing plan to target the identified customer segments. - Creating promotional materials such as digital ads, social media content, and email campaigns. - Implementing a customer relationship management system to improve customer retention. - Analyzing sales data to measure the effectiveness of the marketing strategies and making adjustments as needed.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Graphic Designs & Target Audience Report

To enhance the visual appeal and brand identity of the take-out containers and cups through the redesigning of the original ones. The objective is to create eye-catching and cohesive graphic designs that not only reflect the essence of the brand but also elevate the overall dining experience for customers.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.