Social Media Coordinator

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Appointment Scheduling Design

Our company has been serving customers for decades. We want to revamp our appointment system as it is outdated. We would like to collaborate with students to design an improved appointment scheduling system. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, products and services. Researching features of scheduling designs. Producing a wireframe or mock-up of the resulting system’s user interface. Testing the design with users and making improvements. Bonus steps in the process would also include: Recommending new features to include in our appointment scheduling system. Prototyping multiple possible scheduling designs.

French Learning Guides for 123 Petits Pas Inc.

The main goal for the project is to create 2 downloadable PDF guides that serve as lead magnets for 123 Petits Pas Inc.'s ideal clients: parents with children ages 0-9yrs and educators of children ages 0-9yrs. The guides will focus on introducing French learning to children in a fun way, aligning with the company's mission to make French learning accessible and engaging for families. We have content to work with as examples, but are looking to develop more robust guides in order to support as many families and educators as possible throughout Canada. The deliverables would also include the creation of marketing material to promote the free guides.

Website Development

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.