Digital Marketing Specialist for Wouessi Inc.
Project scope
Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketingSkills
social media target audience digital marketing branding brand awareness business metrics performance metric website optimization social media analytics social media campaignsWouessi Inc., a growing tech company, is looking to enhance its digital presence through a targeted social media campaign. The goal of this project is to develop a comprehensive social media strategy that will increase brand awareness, engagement, and lead generation. The learners will analyze Wouessi Inc.'s current social media performance, identify key areas for improvement, and create a detailed plan that includes content calendars, platform-specific strategies, and performance metrics. This project will allow learners to apply their knowledge of digital marketing, social media analytics and simultaneously, expanding their skillset.
Key tasks of this role include:
- Conducting a SWOT analysis of Wouessi's current social media presence
- Identifying target audience segments and understanding their needs and preferences.
- Developing a content strategy for the company's website and social media platforms.
- Creating a plan for search engine optimization (SEO) to improve the company's online visibility.
- Implementing strategies for email marketing and lead generation.
- Monitoring and analyzing the performance of digital marketing campaigns.
- Collaborating with the team to ensure consistent branding and messaging across all digital channels.
By the end of the project, the digital marketing specialist should deliver:
- A comprehensive digital marketing strategy document outlining the recommended approach for Wouessi Inc.
- Content calendar and social media posting schedule for the upcoming quarter.
- SEO plan and recommendations for website optimization.
- Email marketing campaign templates and lead generation strategies.
- A report on proposed performance metrics and methods for ongoing analysis
- Students will connect directly with the employer for mentorship throughout the project.
- Our experienced staff will provide students with one-on-one meetings and regular check ins
- Students will have access to necessary tools, technology and data sources to successfully complete their work
- Students will be provided with ongoing feedback, and training sessions for relevant necessary skills
About the company
Welcome to Wouessi Inc.—Driving Global Innovation Through Digital Excellence
At Wouessi, we are bridging the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we leverage innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our mission is to empower businesses worldwide by delivering tailored, impactful solutions in artificial intelligence, machine learning, and digital transformation. Through partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds, enabling us to shape industries, tackle real-world challenges, and set new standards for operational excellence.
Vision and Mission:
Vision: To create a borderless world where digital innovation knows no limits.
Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us:
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 300 students and global talent. We are proud to collaborate with Riipen, where our innovative project-based internships provide real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. We continuously strive to elevate our clients' experiences and outcomes from AI-powered solutions to strategic consulting.
Wouessi has positioned itself as a thought leader in technology and business transformation through a commitment to inclusivity, mentorship, and excellence.
Unique Offerings and Success Stories:
• Collaborated with over 50 universities globally to connect with top-tier talent.
• Completed over 300 projects spanning AI, software development, and business management.
• Achieved a 25% improvement in project completion rates through Riipen partnerships.
• Helped interns transition into leadership roles, including our current COO and Technical Director.
Contact Us:
• Email: Info@wouessi.com
• Website: https://wouessi.com
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