Marketing Plan
Project scope
Categories
Market research Marketing analyticsSkills
cash flow analysis marketing comprehensive planning business planning business operations research loansOur company showcases an extensive range of products online, including hundreds of tuques and dozens of natural beauty products, some of which are handmade. As part of our initiative to enhance our business operations, we aim to not only include these products but also develop a comprehensive business plan, analyze losses, and redesign our cash flow.
We seek assistance from students to achieve these objectives, specifically by:
1. Gaining an understanding of our current marketing goals and strategies.
2. Conducting research to comprehend how customers perceive our brand and marketing efforts.
3. Proposing new channels for promotion that can effectively reach and engage our target market.
4. Identifying a suitable budget for advertising to maximize the impact of our marketing initiatives.
As a valuable addition to this project, students are encouraged to explore further enhancements, such as:
1. Recommending updates to our messaging to more clearly articulate our value proposition.
- The ultimate goal of this collaboration is to produce a robust business plan that not only incorporates the diverse array of products we offer, including handmade and natural items, but also addresses financial aspects such as loss analysis and cash flow reconstruction. This comprehensive plan will be instrumental in securing loans and grants for our business.
participants should demonstrate:
1. Acquaintance with our marketing goals and strategies.
2. Insight into customer perceptions of our brand.
3. Recommendations for exploring new promotion channels.
4. Identification of a suitable advertising budget.
Additional beneficial steps would involve:
1. Updating our messaging to align with current objectives.
The conclusive outcomes should comprise:
1. A comprehensive final report, encompassing not only the aforementioned aspects but also an essential cash flow analysis. This analysis should delve into past losses, providing insights to aid in the reconstruction phase of our business.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing strategies and marketing plan
- Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-beingAbout the company
Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.
At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.
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