Instagram Marketing for 171 Electric Bike Co.
Project scope
Categories
Graphic design Branding & style guides Communications Social media marketingSkills
marketing strategies target audience brand awareness marketing instagram marketing sales innovation researchThe main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth.
This will involve several different steps for the students, including:
- Analyzing the current Instagram presence and engagement of 171 Electric Bike Co.
- Developing a content calendar and strategy for increasing brand awareness and visibility.
- Creating visually appealing and engaging content to showcase electric bikes.
- Collaborating with influencers and partners to reach a broader audience.
- Analyzing and optimizing marketing campaigns for better performance.
- Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
By the end of the project, students should complete the following list of activities:
- An analysis of the current Instagram presence and engagement of 171 Electric Bike Co.
- A developed content calendar and strategy for increasing brand awareness and visibility.
- Engaging and visually appealing content to showcase electric bikes.
- Collaborations with influencers and partners to reach a broader audience.
- Analyzed and optimized marketing campaigns for better performance.
- Established 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
Final deliverables:
- A comprehensive report detailing the analysis, strategy, content, collaborations, and campaign optimizations.
- A presentation explaining the research, strategy, and outcomes.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The ebike industry is supposed to help consumers make smart choices about the environment thru alternate modes of transportation. The electric bike industry is the wild west where over 90% of imported ebikes are rebranded. Meaning you do not know the manufacturer which is important for the longevity of the product. Currently average ebike life is less than 500 hours and they cannot be repaired and end up in the landfill. That is why 171 Electric Bike Company was formed to do 2 things. Educate the consumer, and keep our ebikes out of the landfill. Our Company philosophy is 'Touch Green' our motto is 'Buy it once - Ride it for life"
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