Build social media advertising campaign
Project scope
Categories
Sales strategy Marketing strategy MediaSkills
facebook advertising web traffic social media advertising digital advertising salesWe want to build and optimize 3-4 digital advertising campaigns on social media over a 60-day period.
This project will include:
- Learn and understand how to optimize the Facebook ad algorithim
- Creating, deploying, and testing 3-4 ad sets each on Facebook/Instagram (in consulation with Run Little Monkey)
- Identifying through analytics what works and "training" the algorithims to optimize ROAS.
- Report back with summary outlining the best practices and way forward to replicate succcess.
We will provide: sales and brand collateral, ad copy, budget, access to accounts and analytics as well as consultation during the creation of the ad campaigns
Objective
Create ad sets that can be reused and further refined with new content to build website traffic and conversions ton increase sales.
About the company
Run Little Monkey’s shirts are designed by a woman to fit the bodies of real women. Our sizing is more generous than standard athletic wear and fits women in all the right places. The fabric is a luxuriously soft blend of bamboo, cotton and elastane which is naturally anti-bacterial so doesn’t get stinky like most polyester technical wear. We’re also proudly Canadian, work with Canadian artists and manufacturers when we can. Our brand and our gear are all about having fun out there and building confidence and support for women who are or want to be active.