BS Transport, a logistics and transportation company, is looking to enhance its online presence and customer engagement through high-quality content creation. The goal of this project is to develop a comprehensive content strategy that aligns with BS Transport's brand values and business objectives. The project will involve researching industry trends, identifying target audience needs, and creating a variety of content types such as blog posts, social media updates, and informational guides. This will provide learners with an opportunity to apply their knowledge of digital marketing, content creation, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.

- A detailed content strategy document outlining the types of content to be created, target audience, and distribution channels.

- A content calendar for the next three months, including topics, formats, and publishing dates.

- At least three sample pieces of content (e.g., blog post, social media post, informational guide) ready for publication.

- A presentation summarizing the strategy and sample content, to be delivered to BS Transport's marketing team.

Support & Mentorship for SEO and Social Media Marketing Project

1. Staff Time and Expertise:

  - Regular check-ins and mentoring sessions.

  - Providing feedback and guidance on strategies.

2. Access to Tools and Technology:**

  - Use of industry-standard tools like SEMrush, Moz, Ahrefs, Google Analytics, and Hootsuite.

  - Training sessions on how to effectively use these tools.

3. Access to Data:**

  - Relevant datasets including historical website performance data and social media analytics.

  - Guidance on interpreting data and making data-driven decisions.

4. Workshops and Training:**

  - Conducting workshops on SEO and social media marketing best practices.

  - Hands-on training and interactive sessions.

5. Continuous Feedback and Evaluation:

  - Providing continuous feedback to help students improve and refine their strategies.

  - Regular progress evaluations to ensure they are on track.