Project Scope

We would like to hire a student to work as a Search Engine Marketing Specialist for our company. We have never launched any search engine ads in the past and will a great line up of girl-centred, hybrid events taking place this year, and new, lofty fundraising goals for our organization, we will be introducing ads into our marketing mix.

WHAT IS FAST AND FEMALE

• Fast and Female is a Canadian charity on a mission to keep self-identified girls aged 8-14 healthy and active in sports and physical activities. Founded in 2005 by Olympic gold medalist Chandra Crawford, Fast and Female believes in the power of positive sport experiences and role models to give girls leadership, teamwork, and resiliency skills.
  
• In our endeavour to foster lasting involvement in sports and other movement-based activities, we host national and local events and programs in collaboration with community partners and like-minded individuals. Fast and Female provides opportunities for powerful connection with REAL (Relatable, Empowered, Active Leaders) Role Models from within the girls’ communities.
  

To accomplish this, we expect the student will:

• Collaborating with the Marketing and Communications Manager to develop an SEM strategies for the organization.
• Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.
• Performing detailed keyword research and customer trends.
• Launching our first paid search marketing campaign.
• Analyzing data and insights to improve ROI.
• Suggest improvements in the marketing campaign and make necessary changes if required.
• Preparing SEM reports on a monthly basis and presenting it.

BENEFITS OF WORKING WITH FAST AND FEMALE

Working with Fast and Female is a great opportunity to not only gain fundamental digital marketing and advertising skills but also the chance to join forces with a team of women on a mission for social change and empowerment for self-identified girls. Though our core team is small, it is surely mighty, having garnered over 700 REAL (Relatable, Empowered, Active Leaders) Role models in our network, over 10,000 Instagram followers, over 10,000 Facebook fans, and over 13,000 email subscribers. You’ll have a chance to build new skills, make mistakes, try new things and have fun, with a team that encourages creativity and individuality.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Working with Fast and Female is a great opportunity to not only gain fundamental digital marketing and advertising skills but also the chance to join forces with a team of women on a mission for social change and empowerment for self-identified girls. You will work directly with our Marketing and Communications Manager, who has over 7 years of international marketing experience. Though our core team is small, it is surely mighty, having garnered over 700 REAL (Relatable, Empowered, Active Leaders) Role models in our network including Canadian Olympians, Paralympians, personal trainers, coaches etc, over 10,000 Instagram followers, over 10,000 Facebook fans, and over 13,000 email subscribers. You’ll have a chance to build new skills, make mistakes, try new things and have fun, with a team that encourages creativity and individuality.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.