Our company is in the midst of conducting a feasibility study into new areas we might be able to grow. It is important that the growth and development of our product/service align with our current customers while also allowing us to reach new ones.

We want to make the most informed decision possible before we enter a new market. Historical buyer and buying data should help us identify spaces for growth, areas of declining sales and stagnation in our own business to inform future business development. This information is fundamental to the allocation of our resources and the efforts to choose to pursue.

Using historical buyer data, help us evaluate our current audience. Using the curation of this data, we would like a group of students to assist in a report.

The report should be a summary of the behaviours and attributes of our buyer. Following the summary, we would like the students to make informed recommendations for business development.

Students will connect directly with an internal specialist for mentorship and supervision throughout the project. Students will have weekly zoom meetings with the supervisor to track their progress.