Level UP:Enhanced Visual Identity _County of Wetaskiwin
Project scope
Categories
Communications Marketing strategy Media Visual artsSkills
newsletters graphic design positive reinforcement internal communications templates communicationTeam of 2 (Individuals) 60 - 80 hours to completed by April 2021
Aim
- To enhance student awareness , understanding and experience of creating a visual identity that can be used for external and internal communications (brand and tools for newsletters and brochures etc).
- To provide practical experience with Graphic Design, Visual Identity functions and implementation of .
- To facilitate increased student awareness in the municipal government and communications of local government in general, and County of Wetaskiwin (WC) in particular.
Project (Graphic Design experience required)
Complete a series of progressive segments that ultimately provides CW with 1) an enhanced visual identity, 2) sample of refreshed design templates for newsletters and brochures, 3) draft templates with specific tools. Students also complete an ‘assignment learnings’ reflection document on developing a visual identify for the County and building refreshed Design templates for Newsletter and Brochures.
Assessment
Professional: Following each segment submission the Community Partner will provide practice-oriented constructive comments that may indicate a) the perceived professional value/quality of the submitted work, b) positive reinforcement, and c) opportunities for professional improvement.
Community Partner will work directly with student team on a weekly meeting basis to coordinate learning and brand identity and ensure project.
About the company
The County of Wetaskiwin provides transparent governance in the allocation of resources to deliver quality services in a sustainable manner. Council has an approved Strategic and Business Plan focused on strong proactive leadership, safe progressive communities.
The County, 40 miles southwest of Edmonton, is made up of the rural districts bounded by the County of Leduc and Brazeau County to the north, the County of Camrose to the east, the Ponoka County to the south and Clearwater County to the west and includes the hamlets of Alder Flats, Buck Lake, Winfield, the Village at Pigeon Lake, Westerose, Falun, Mulhurst and Gwynne.
The County is located 20 minutes south of the Edmonton International Airport on Hwy 2. There are approximately 80 fulltime employees and a number of seasonal employees hired in the Spring. The outside workers are part of the International Union of Operating Engineers #955.
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