B2B Digital Platform Go-To-Market Strategy
Project scope
Categories
Market research Sales strategy Marketing strategySkills
marketing strategies strategic planning industrial internet of things (iiot) target market go-to-market strategy business to business sales e-commerce internet of things (iot)We are looking to develop a launch strategy for our newly created digital IoT platform. We are already launching an Asset Health IIoT solution for our parent, Hitachi Construction Machines, but the platform has an ability to sell beyond our traditional mining market, and via new partners. The company has a well established strategic plan that will be shared in detail, but needs to examine all the commercial and strategic aspects of generating new revenues into brand new markets. We would like to collaborate with students to understand what we need to do to generate greater adoption, retention and overall revenue while best using our new platform.
Students should be prepared to:
- Develop a strategic plan with recommended new target markets and offerings
- Develop a promotion and marketing strategy tailored towards that recommended target markets
- Recommend updates or changes to our website, including considerations for a partner portal and/or eCommerce direct orders
- Identify key commercial success factors given new markets and potentially new sales channels
About the company
Wenco International Mining Systems Limited (Wenco), is a major provider of data technology to the global mining industry. Since its inception in 1987, the company has acquired over 30 years of experience in developing fleet management systems and mining software technology. Wenco was acquired by Hitachi Construction Machinery in 2009. Headquartered in the Vancouver area suburb of Richmond, British Columbia, Wenco operates offices on five continents and over 150 installations worldwide, helping mining customers raise productivity, decrease operating costs, extend the running life of mining equipment, improve mine safety, and increase the efficacy of decision making. Wenco has entered a period of rapid growth, but with that growth comes a number of major strategic challenges surround all aspects of its business. The company would like your support in addressing those challenges.