The main goal for the project is to optimize the AYD Internet Marketing website for Conversion Rate Optimization and an engaging user experience. The company is looking to leverage UX/UI design and WordPress knowledge using WP Astra, Elementor, Figma, and other tools to implement the solution. This will involve several different steps for the learners, including:

- Analyzing the current website's performance and user experience.

- Developing a plan for improving the website's conversion rate and user engagement.

- Implementing UX/UI design changes using tools like Figma and WordPress plugins like WP Astra and Elementor.

- Testing the implemented changes and making improvements based on user feedback and data analysis.

By the end of the project, learners should complete the following tasks:

- Analysis of the current website's performance and user experience.

- Development of a plan for improving the website's conversion rate and user engagement.

- Implementation of UX/UI design changes using tools like Figma, WP Astra, and Elementor.

- Testing of the implemented changes and documentation of improvements based on user feedback and data analysis.

Final deliverables should include:

- A report detailing the analysis, plan, implementation, and testing process.

- Documentation of the implemented changes and their impact on conversion rate and user engagement.

Mentorship through weekly or more frequent meetings and a chat group to ask questions at any time. You will work directly with the company owner who will advise and teach as needed.