We are looking to develop a product and go-to-market strategy for our newly created digital IoT platform, specifically around the creation of a sustainability/carbon usage application. We are already launching an Asset Health IIoT solution for our parent, Hitachi Construction Machines, but the platform has an ability to sell beyond our traditional mining market, and via new partners. The company has a well established strategic plan that will be shared in detail, but needs to examine all the commercial and strategic aspects of generating new revenues into brand new markets. With this particular case, we want to look at opportunities with new partners (including one being developed with Shell Oil) on using data from Hitachi mining and construction equipment (and other OEM equipment in mining, construction and other industries), to create a dashboard reporting on sustainability measurements like fuel consumption, carbon utilization and other metrics that provide insight into achieving environmental goals. We would like to collaborate with students to understand what solutions we can create from the information on the machine, what potential partners may already be doing in this area that we can integrate with, and the go to market strategy on partners and channels that can help sell to select target markets.

Students should be prepared to:

• Develop a strategic plan with recommended new target markets and sustainability offerings
• Examine potential competitors/partners in related industries that offer sustainability measurement solutions
• Develop a promotion and marketing strategy tailored towards that recommended target markets
• Identify key commercial success factors given new markets and potentially new sales channels