The main goal for the project is to create a PR campaign for Assembl-It Inc., an online retailer for Ready-To-Assemble furniture supplied by Canadian businesses. The campaign should focus on increasing brand awareness, driving website traffic, and ultimately increasing sales for the client.

This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and competitors.

- Developing a PR strategy and messaging that aligns with the client's brand and goals.

- Creating press releases, media kits, and other PR materials.

- Identifying and reaching out to relevant media outlets and influencers for potential coverage.

- Monitoring and analyzing the performance of the PR campaign to make data-driven adjustments as needed.

By the end of the project, students should complete the following list of activities:

- A comprehensive market research report including insights on the target audience and competitors.

- A PR strategy and messaging document tailored to the client's brand and goals.

- Press releases, media kits, and other PR materials ready for distribution.

- A list of media outlets and influencers contacted, along with any coverage secured.

- A report analyzing the performance of the PR campaign and recommendations for adjustments.

Final deliverables:

- All PR materials and reports in a presentable format.

- A presentation summarizing the PR campaign strategy, execution, and results.

I am available to guide the student and answer any questions, I can have bi monthly meetings for updates on the project and offer access to any tools needed to complete the task.