Client Acquisition Project for OneDrug's Smart Point of Care Technology
Project scope
Categories
Lead generation Sales strategySkills
marketing strategies healthcare industry knowledge sales process target market sales presentations business negotiation customer acquisition management salesThe main goal for the project is to generate 10 paying clients for OneDrug's smart point of care technology products. This will involve several different steps for the learners, including:
- Researching the target market and identifying potential clients in the healthcare industry.
- Developing a marketing strategy to promote OneDrug's products to potential clients.
- Creating a sales pitch and presentation to showcase the benefits of OneDrug's technology.
- Engaging with potential clients through calls, emails, and meetings to present the products and negotiate deals.
- Following up with leads and closing sales to achieve the target of 10 paying clients.
By the end of the project, learners should complete the following tasks:
- A detailed report on the target market and potential clients identified.
- A comprehensive marketing strategy outlining the approach to reach potential clients.
- A sales pitch and presentation materials to be used in client meetings.
- Documentation of all client interactions and progress in the sales process.
- Signed contracts or agreements with a minimum of 10 paying clients.
Final deliverables:
- A final report summarizing the entire client acquisition process, including challenges, successes, and lessons learned.
- A presentation showcasing the journey from identifying potential clients to closing deals with 10 paying clients.
We will offer students guidance, supervision, and necessary tools to successfully complete the project and enhance their learning experience and professional development.
Supported causes
Good health and well-beingAbout the company
At OneDrug, we are developing smart point of care technologies to empower healthcare providers to tailor treatments to patients based on their genetic profile.