Run Little Monkey is a scrappy startup looking to work with students on building a strategic marketing plan to grow our brand and reach.

The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.)

• Increasing current revenue/ market share.
• Identifying new market segments and opportunities.
• Identify strategies for and create key digital messaging in order to improving customer acquisition/retention
• Improving online communications (along with recommendations related to the product or service, packaging etc.)
• Develop and implement a PR strategy to increase media coverage; create collateral, including press releases, user testimonials, case studies, and customer stories.

Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)

• A marketing plan that can be executed in coming months to increase brand presence and reach and ultimately drive sales through our online store, including a better understanding of our current and potential target markets, potential new products, and positioning of our current products and pricing.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Content development, including social posts, blog posts, website copy, videos.
  

We will plan to communicate with our virtual intern(s) using these communication tools:

Primarily email but also Zoom or other digital platforms that allow communication and sharing of ideas.

Primary contact: Gail J Cohen, Head of Monkey Business

Secondary contact: n/a