Brand Voice
Project scope
Categories
Branding & style guides Marketing strategySkills
graphic design marketing materials innovation researchOur company helps business owners, attract, engage, nurture, and retain top performers through innovative HR solutions. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services and offers
- Our story, mission and vision statements
- Current branding kit and resources for social media and branding itself.
- Input on choices, problems or anything else the students might encounter.
Supported causes
Decent work and economic growthAbout the company
At Mo-Dynamics, we're passionate about transforming small to medium businesses (11-50 employees) across North America through smart, modern HR solutions 🌎.
What drives us? A belief that businesses like yours are the heartbeat of our communities. I know firsthand the bravery, resilience, and innovation it takes to lead a business, and that's why Mo-Dynamics is here for you.
Here's how we make a difference:
- **Design-Thinking:** We use design-thinking principles to craft people-centred solutions, enhancing collaboration and innovation. The result? More revenue through cohesive teamwork.
- **Career Experiences & Internal Marketplaces:** We build environments that motivate and retain your high performers, even amidst economic uncertainties.
- **Values-Driven Approach:** At Mo-Dynamics, our values aren't just words; they guide everything we do. Our mission? To help you attract, engage, nurture, and retain top talent.
- **Balanced Workplace:** We believe in efficiency without waste, creating workplaces that are balanced, sustainable, and positively impactful.
We blend this unique approach with a genuine enthusiasm for your success. When we collaborate, expect innovative solutions, a real understanding of your challenges, and a clear path to growth.
Outside of work, we love sharing insights and giving back to the entrepreneurial community through mentoring and leadership programs. You can also catch us hosting [The HR Optimization Show](https://open.spotify.com/show/0GN40y6fP1Elv32wU79z38).
Ready to redefine success and build a future that's not just about surviving but thriving? Let's connect and create a pathway to sustainable, profitable growth for your business 🔑.
Click [here] https://tidycal.com/moeed/30-minute-meeting to schedule a call or visit [Modynamics.org](Modynamics.org) to learn more.