Purpose:

· Based on pre-defined competitive threats to Wenco’s Fatigue Management offering, identify contingencies in a go to market strategy which will facilitate our revenue goals.

Overview: Wenco has recently acquired a fatigue management company that measures brain activity and empowers operators with the information they need to act and avert personal harm and damage to onsite assets.

With a focus on the surface mining market, we would like the student to engage in a competitive analysis of Fatigue Management solutions directed specifically at surface mining. In the surface mining market, smart safety solutions are becoming a prerequisite to successfully winning a bid as a fleet management provider. Considering this, Wenco must leverage a deep understanding of the competitive strength of the fatigue solutions coming from our direct competition amongst FMS providers.

Amongst fatigue Management offerings in surface mining there are several categories based on the technology delivered and the level of prediction provided by the product. Each of these offerings has a unique profile of advantages/disadvantages that determine competitive strength. As technology advances, Wenco’s offering will constantly face new competitive threats to be identified and needs plans to defend against them.

Number of Individual Students Required: 2

Defined Tasks:

· At this stage of research, we will provide students with defined competitive threats to our product. Students should expect to:

· Engage in Market Research to identify best practice contingency plans for addressing threats.

· Develop several alternatives to defend against each defined threat.

· Select superior contingency plans in conjunction with Wenco Analysts.

· Provide a final deliverable that provides actionable recommendations that Wenco can employ to effectively defend against these threats.

Through the course of the project you will work with an Analyst that is also dedicated to this area of research. The analyst will provide access to important resources and give active guidance in your work.

The head of strategy at Wenco is also actively involved in these projects, he will be available at project milestones to speak with students and give interim feedback and direction.

Wenco has a track record of working with students interested in strategy roles and subsequently offering longer term internships as well as full time employment.