The main goal for the project is to update the packing and all associated materials for Canister Watches to reflect the rugged, outdoor-ready nature of the brand. This will involve creating new designs that align with the company's veteran-owned microbrand watch company image and appeal to their target audience.

- Conducting research on the target audience and the outdoor watch market to understand design trends and preferences.

- Creating new packaging designs for Canister Watches that reflect the rugged and outdoor-ready nature of the brand.

- Updating all associated materials such as instruction booklets, warranty cards, and promotional materials with the new design theme.

- Presenting the designs to the Canister Watches team for feedback and making necessary revisions.

- Finalizing the designs and preparing them for production.

- Providing all source materials and a written report explaining the design process and outcomes.

Students will be supported throughout the project with frequent touchpoints, design discussions and feedback. They will have access to all media, logos and an opportunity to share their thoughts and ideas to shape the final project.