Flip & Floss, a company specializing in innovative dental care products, seeks to enhance its brand presence through a compelling video. The goal is to create a visually engaging and informative video that highlights the unique features and benefits of Flip & Floss products. This project will allow learners to apply their skills in video production, storytelling, and marketing. The video should effectively communicate the brand's value proposition and provide step-by-step guidance for new users on how to use the products. The project will involve researching the target audience, developing a creative concept, scripting, filming, and editing. The final video should be suitable for distribution on social media platforms and the company's website.

The primary deliverable is a 2-3 minute branded video that showcases Flip & Floss's unique offerings. Additional deliverables include a storyboard, a detailed script, and a distribution plan. The video should include clear, step-by-step instructions for new users, ensuring it is both informative and engaging. The project will culminate in a presentation of the video to Flip & Floss stakeholders for feedback and approval.