Our organization is able to offer a virtual internship opportunity for 5 or more marketing students or 5 teams.

The primary focus for the student will be:

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messages, Company Slack

Primary contact: Roberto Baldizon

Secondary contact: Dora Baldizon

This project is created with the intent of matching the Biotech Capstone course, "Bench to Bedside," for Fall 2024. The focus is on aligning with the course objectives and ensuring that all aspects of the project contribute to the learning outcomes expected in this specific capstone experience.