Jackfruit Marketing is collaborating with an American college to enhance its online presence by promoting its study abroad programs, thereby enabling its students to explore the world! The goal of this project is to research and develop engaging and informative content for eight distinct study abroad programs. Each program offers unique opportunities and experiences for students, and the content should highlight these aspects to attract prospective participants. The project involves understanding the key features, benefits, and logistical details of each program, ensuring that the information is accurate, comprehensive, and appealing. By doing so, the project aims to provide students with clear and compelling options for their international education experiences. The content will be published on the college's website, serving as a primary resource for thousands of students considering studying abroad.

The project deliverables include well-researched and professionally written content for each of the eight study abroad programs. We have a template to guide the content needed. Each program's content should include an overview, key benefits, unique features, eligibility requirements, application process and deadlines, costs, housing, transportation and destination details. The content should be web-ready, ensuring it is easy to read and engaging. Text must be unique - students may not simply copy-paste from other sources and if AI is used, it must be edited to sound natural and ensure content is not plagiarized. To create the content, students are expected to conduct online research and interact (emails, video calls) with program providers in order to obtain the correct information.