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MentorEase Market Research: USA & Australia

Closed
Giant Step Inc. (MentorEase is the product)
Giant Step Inc. (MentorEase is the product)
Toronto, Ontario, Canada
Gil Katz
Gil Katz
DIrector of Operations, MentorEase
(5)
3
Project
Academic experience
100 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
No categories selected
Skills
research mentorship market research
Details

Positions available: 4 (in a team and individually)

MentorEase is a mentoring software that helps manage mentoring programs (https://www.mentorease.com).

In this project we will research the potential for mentoring software in the USA and Australia in 3 areas:

* Corporate HR - senior employees mentoring junior employees

* Universities - alumni mentoring graduating students and students mentoring new students

* Industry Associations - senior professionals mentoring people new to the industry

Also looking for potential resellers of MentorEase in those markets (who can sell it along their current products - complementary businesses). The US is actually in 4 separate regions, each as a mini-project or assignment. So there will be 5 assignments:

* Assignment #1 - USA: Midwest - market research and plan for this region

* Assignment #2 - Northwest - same

* Assignment #3 - USA: South - same

* Assignment #4 - USA: West - same

* Assignment #5 - Australia - same

Deliverables
No deliverables exist for this project.

About the company

Company
https://www.mentorease.com
Toronto, Ontario, Canada
0 - 1 employees
It & computing

MentorEase is an affordable Mentoring Software solution that helps manage mentoring programs. It help Mentoring Program Managers by:
1. Automating the mentor-mentee matching process
2. Providing a structured process for the mentoring activities
3. Management tools and reports

We work with mentoring programs at various industry sectors:
* Higher Education - https://www.mentorease.com/higher-education
* Industry Associations - https://www.mentorease.com/industry-associations
* Corporate HR, Training & Education Initiatives - https://www.mentorease.com/corporate-hr-education-training
* Sales Mentoring - https://www.mentorease.com/sales-mentoring
* Startup Accelerators - https://www.mentorease.com/startup-accelerators
* Healthcare Peer Mentoring - https://www.mentorease.com/health-peer-support-mentoring

The goal of this project is to help define the best structured process for getting both mentor and mentee value from their mentoring program experience.