Marketing Management Theory & Application (MKT 251)
Timeline
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January 12, 2021Experience start
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January 16, 2021Project Scope Meeting
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April 7, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 7, 2021Experience end
Experience scope
Categories
Product or service launch Marketing strategySkills
marketing strategy competitive analysis business consulting business strategyDo you have a strategic marketing challenge that you want to tackle? In this project, student-consultants working in teams will analyze your organization's marketing management as it relates to marketing opportunities, marketing planning and strategy. Upon a complete marketing analysis which include SOWT, PEST, Five Forces Industry or Three C analysis, you will receive a detailed recommendation report and presentation using SWOT Matrix, Ansoff Matrix, or BCG Matrix analysis.
Learners
The final project deliverables might include:
- 10-15 minute presentation of key findings and recommendations
- A detailed report including their analysis, insights, and recommendations
Project timeline
-
January 12, 2021Experience start
-
January 16, 2021Project Scope Meeting
-
April 7, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 7, 2021Experience end
Project Examples
Requirements
Project activities might include but are not limited to:
- Application of tools, concepts and procedures to decision-making at the corporate, business, or functional level marketing planning process.
- Conduct internal and external analysis (including internal capabilities, customer, competitor, market, industry and environment).
- Marketing strategy review: Providing recommendations on the directions for your new product development or new market development.
- Providing insight and recommending sustainable strategies related to the Marketing Mix (Commodity, Channel, Cost, Communication set or Product, Place, Price and Promotion set).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 12, 2021Experience start
-
January 16, 2021Project Scope Meeting
-
April 7, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 16, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 7, 2021Experience end