Complete strategic qualitative and quantitative marketing and program evaluation research. Students consult with clients to refine the scope of the work to be completed and develop a research project proposal that is aligned with an organization's strategic plan for innovation and growth. Students then complete the research project. Once data collection and analysis are completed, the students provide clients with actionable insights.

Project Timelines Option A

1. Nov-Feb: Proposal Development
2. Mar-Apr: Data Collection, Analysis, Reporting

Project Timelines Option B

1. Mar-Jun: Proposal Development
2. Jul-Aug: Data Collection, Analysis, Reporting

Project Deliverables:

1. A research proposal for client approval that addresses a client's research requirements and documents the research design, sampling method, and data collection tools to be used
2. Preparation of engaging data visualizations from data collected and analyzed.
3. Deliver a presentation that provides actionable insights
4. Prepare a report that documents the project background, methodology, key results, and conclusions.