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Entrepreneurship Fundamentals

BEM 5001
Closed
Humber College
Humber College
Toronto, Ontario, Canada
Susan Kates
Susan Kates
Consultant
(1)
5
Timeline
  • January 13, 2022
    Experience start
  • December 11, 2021
    Project Scope Meeting
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • April 16, 2022
    Experience end
Experience
8/10 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Small to medium enterprise, Sole proprietorship, Incubator
Any industries
Categories
Product or service launch
Skills
competitive analysis sales & marketing research strategy problem identification
Learner goals and capabilities

In this course, students have developed a broad understanding of entrepreneurship and its leadership role within a new enterprise, the process of developing, testing, and refining their own idea for a business, and the general process of taking that idea and setting up a business.

Alternative start-up methods have also been reviewed and have an overview of the steps involved in planning and starting a new business and allow students to explore and develop their own ideas for an entrepreneurial venture. This is a highly experiential course where students, working in teams, will undertake a real-world case study related to new business start-ups.

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

  1. A written report detailing the challenge recommended solutions, and action plan.
  2. A presentation by the team to the class on findings.
Project timeline
  • January 13, 2022
    Experience start
  • December 11, 2021
    Project Scope Meeting
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • April 16, 2022
    Experience end
Project Examples
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
  • understanding whether the fundamentals are followed as per a text book.
Linked templates
Survey Creation Market Research Marketing Plan View all
Companies must answer the following questions to submit a match request to this experience:

A Silicon Valley Company or west coast would be preferred but something in Austin Texas would be great as well.