Market Research and Marketing Plan Creation
Timeline
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January 18, 2021Experience start
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January 19, 2021Project Scope Meeting
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February 9, 2021Midway Check In
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April 13, 2021Presentation
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April 13, 2021Experience end
Timeline
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January 18, 2021Experience start
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January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 13, 2021Presentation
Students present virtually to the industry partner.
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April 13, 2021Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
sales & marketing marketing strategy research competitive analysisThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a minimum 10 page report including their research, analysis, insights, and recommendations.
Students will provide a 15-minute presentation summarizing their key findings and actionable recommendations to share with your employees.
Project timeline
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January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
-
February 9, 2021Midway Check In
-
April 13, 2021Presentation
-
April 13, 2021Experience end
Timeline
-
January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 13, 2021Presentation
Students present virtually to the industry partner.
-
April 13, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct marketing research (primary and secondary), market segmentation, targeting and positioning
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, app that encourages online shopping, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
-
February 9, 2021Midway Check In
-
April 13, 2021Presentation
-
April 13, 2021Experience end
Timeline
-
January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 13, 2021Presentation
Students present virtually to the industry partner.
-
April 13, 2021Experience end