Students will identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Each student will dedicate around 20 hours to the project and the majority of the work will take place in a 2-week period.

Project activities that students can complete may include, but are not limited to:

• Evaluate the possibilities of AI in a brand strategy.
• Conduct brand research and brand management for a business.
• Provide a brand audit for a business.

Tasks:

1. Conduct a brand audit:

• Evaluate the current brand identity, including the logo, tagline, brand messaging, and visual elements. Analyze the target audience and their perceptions of the brand. Evaluate the brand's online presence, including website, social media profiles, and other digital assets. Assess the brand's strengths, weaknesses, opportunities, and threats (SWOT analysis).

2. Develop a brand strategy:

• Based on the findings of the brand audit, develop a brand strategy that aligns with the company's goals and objectives. Identify key brand attributes and messaging that will resonate with the target audience. Develop a visual identity system that aligns with the brand's personality and messaging. Outline specific tactics and channels to promote the brand and communicate its value proposition.

3. Develop a brand implementation plan:

• Develop a timeline for implementing the new brand strategy. Identify key stakeholders and assign responsibilities for executing the brand strategy. Develop metrics for measuring the success of the new brand strategy.