During the Summer Term, groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Students are required to hand in a comprehensive report or Marketing Plan of 10-15 pages, which should encompass their research, analysis, insights, and recommendations.

Furthermore, students are expected to provide a pdf/ppt slide deck condensing their main findings and recommendations, which will be shared with the company's employees.

Finally, students are given 15 minutes to present their crucial findings and recommendations during a presentation.