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MKT 272 - MARKETING RESEARCH METHODS

MKT-272
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Wei Liang
Instructor
2
Timeline
  • January 14, 2021
    Experience start
  • January 24, 2021
    Project Scope Meeting
  • April 11, 2021
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any, Small to medium enterprise
Sales, Retail, Food & beverage, Entertainment, Hospitality, Apparel & fashion, Automotive, Consumer goods & services, Banking & finance, Travel & tourism, Airlines, aviation & aerospace, Cosmetics & beauty, Liquor, wine & spirits
Categories
Market research Marketing strategy
Skills
competitive analysis marketing strategy research digital marketing data analysis
Learner goals and capabilities

Do you have a marketing research challenge that you would like to tackle? Guided by your organizational marketing objectives, a group of students will gather and analyze data beginning with problem analysis, and leading to a final research report. The report will include key insights and strategic recommendations to address your organization's challenge. The students will cover vital topics such as research design, data collection, sampling, and data analysis.

Learners
Diploma
Any level
30 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables might include:

  1. 10-15 minute presentation of key findings and recommendations
  2. A detailed report including their research, analysis, insights, and recommendations
Project timeline
  • January 14, 2021
    Experience start
  • January 24, 2021
    Project Scope Meeting
  • April 11, 2021
    Experience end
Project Examples

Beginning in January, students in groups of 3-7 will work with your company to identify your needs and provide actionable recommendations, based on their market research and analysis.

Project activities might include but are not limited to:

  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry/competitor research and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new or existing product or service.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Provide an opportunity for students to present their work and receive feedback.

Be available for an email with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.