Do you have a marketing research challenge that you would like to tackle? Guided by your organizational marketing objectives, a group of students will gather and analyze data beginning with problem analysis, and leading to a final research report. The report will include key insights and strategic recommendations to address your organization's challenge. The students will cover vital topics such as research design, data collection, sampling, and data analysis.

The final project deliverables might include:

1. 10-15 minute presentation of key findings and recommendations
2. A detailed report including their research, analysis, insights, and recommendations