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Strategic Communication Strategy Consultants

MASC
Closed
National University
National University
San Diego, California, United States
Brian Epp
Brian Epp
Associate Director of Workforce Education
(8)
6
Timeline
  • December 4, 2024
    Experience start
  • January 11, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Public relations Social media marketing Communications Marketing strategy
Skills
communication strategies communication studies message development audience analysis communication strategic communication media planning management persuasive communication
Learner goals and capabilities

Gain access to graduate capstone student consultants from National University's MA in Strategic Communications program. During this experience, students will apply their expertise in real-world scenarios, working on a strategic communication project tailored to your organization’s needs. Throughout 4-6 weeks students will collaborate virtually, ensuring flexibility and responsiveness to your project requirements.


Students in this program gain an in-depth understanding and practical application of strategic communication management. The focus is on developing, sustaining, and leveraging communication strategies across various platforms to achieve organizational goals. The program covers communication research, campaign development, and management, highlighting their importance for today's communication professionals. Specific topic areas include applications of strategic communication campaigns, audience engagement, message development, persuasion, communication effectiveness, and contemporary strategies for maintaining communication relevance in the digital age.

Learners
Graduate
Advanced levels
6 learners
Project
100 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable and will seek to align the needs of the students and the organization. Some final project deliverables might include:

  • A fully developed communication campaign, including strategic messaging and media plans.
  • Comprehensive reports detailing audience analysis, communication research findings, and campaign effectiveness evaluations.
  • Tailored recommendations for improving communication strategies, including action plans for future initiatives.
Project timeline
  • December 4, 2024
    Experience start
  • January 11, 2025
    Experience end
Project Examples

Students in groups of 2-4 will work on comprehensive communication projects that align with your organization’s goals.


Students bring advanced skills in communication planning, campaign management, and evaluation. Their coursework has provided them with a deep understanding of communication theories, audience engagement, media management, crisis communication, persuasion, and ethical considerations, preparing them to contribute effectively to your organization’s communication efforts.


Examples of potential projects include:

  • Communication Campaign Development: Design and execute multi-audience, multi-channel campaigns, considering both traditional and digital platforms.
  • Research and Audience Analysis: Conduct formative research to assess communication needs, analyze target audiences, and provide actionable recommendations.
  • Media Strategy and Execution: Create and implement strategies across various platforms, including social media, blogs, and podcasts, tailored to specific organizational objectives.
  • Integrated Marketing Communication Plan: Develop cohesive marketing communication strategies that integrate advertising, public relations, and digital marketing tactics to ensure consistent messaging and brand alignment across multiple platforms.
  • Crisis Communication Planning: Develop crisis response plans using frameworks like Coombs’ Situational Crisis Communication Theory (SCCT), ensuring timely and effective messaging during organizational crises.
Companies must answer the following questions to submit a match request to this experience:

Be available for a brief online meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for students to present their work and receive feedback.

Provide relevant information and mentorship as needed for the project.

Provide email and phone contact information for the primary point of contact