23WN Advertising, PR, and Promotions
Timeline
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January 13, 2023Experience start
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January 14, 2023Project Scope Meeting
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February 11, 2023PR Interview
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April 6, 2023Experience end
Timeline
-
January 13, 2023Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2023PR Interview
Meeting between students and organization to give insight on the press release.
-
April 6, 2023Experience end
Categories
Advertising Digital marketing Communications Sales strategySkills
strategic communications marketing research marketing strategy brand positioning target marketingThis course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following:
Integrated Marketing Communication Strategy assessment and tactic development for a specific problem, campaign, event or scenario.
We would love to partner with a company who has a spring event or promotion campaign that we can build the tactics for.
Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem.
Project timeline
-
January 13, 2023Experience start
-
January 14, 2023Project Scope Meeting
-
February 11, 2023PR Interview
-
April 6, 2023Experience end
Timeline
-
January 13, 2023Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2023PR Interview
Meeting between students and organization to give insight on the press release.
-
April 6, 2023Experience end
Project Examples
- Inbound and Outbound Promotions
- Public relations tactics possibly including a press release
- Traditional media advertising development and budget
- Digital media (social media) posts and advertising
Companies must answer the following questions to submit a match request to this experience:
Be available to meet twice online with students at the beginning of the project and mid-way.
Provide sufficient company information and background of the problem, scenario, or campaign for assessment.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
January 13, 2023Experience start
-
January 14, 2023Project Scope Meeting
-
February 11, 2023PR Interview
-
April 6, 2023Experience end
Timeline
-
January 13, 2023Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2023PR Interview
Meeting between students and organization to give insight on the press release.
-
April 6, 2023Experience end