Loyalist College
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International Marketing Plan

MRKT-627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei
He / Him
Full time faculty
(8)
6
Timeline
  • January 22, 2025
    Experience start
  • March 27, 2025
    Experience end
Experience
1/8 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Large enterprise, Non profit, Small to medium enterprise
Agriculture, Consumer goods & services, Cosmetics & beauty, Defense & security, Advanced manufacturing

Experience scope

Categories
Customer segmentation Marketing analytics Data analysis Marketing strategy
Skills
marketing research data analysis sales advertisement finance
Learner goals and capabilities

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.

  • Mission and vision (based on the business owner's or executives' provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Learners

Learners
Post-graduate
Intermediate, Advanced levels
30 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying international marketing goals and expantion (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would be negotiable.


Project timeline
  • January 22, 2025
    Experience start
  • March 27, 2025
    Experience end

Project Examples

Requirements
  • Research
  • Market Intelligence
  • Data analysis
  • International marketing strategy setting
  • International marketing plan setting

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What are company industry, history, type, and mission, vision, and core values?  *
  • Q2 - Text short
    What are your key objectives of initiating this marketing plan?  *
  • Q3 - Text short
    How cooperative are the senior managers? And can you hold at least 5 meetings with teams?  *
  • Q4 - Text short
    Are you looking for talented staff to employ in marketing, sales, and business development? If so how many people?  *
  • Q5 - Text short
    If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?  *