Marketing Strategy Development
MKTG 335
Closed
Vancouver, British Columbia, Canada
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
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March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Experience scope
Categories
Customer segmentation Digital marketing Social media marketing Marketing analytics Marketing strategySkills
performance analysis business objectives marketing strategies marketing marketing planning strategic marketingThis experience is designed for learners who have mastered the foundational principles of marketing and are eager to translate their knowledge into practical applications. Participants are capable of developing comprehensive marketing plans, crafting strategic marketing initiatives, and creating engaging content and marketing assets. By collaborating with industry professionals, learners will gain hands-on experience in creating marketing strategies that align with real-world business objectives, all within a manageable timeframe.
Learners
Learners
Undergraduate
Intermediate levels
25 learners
Project
50 hours per learner
Learners self-assign
Teams of 5
- Comprehensive marketing plan document
- Strategic marketing campaign outline
- Content calendar with proposed marketing content
- Design and creation of marketing assets (e.g., social media graphics, brochures)
- Performance analysis report of a marketing initiative
Project timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Project Examples
Requirements
- Develop a marketing plan for a new business or new product launch
- Create a social media and/or digital marketing campaign to increase brand awareness
- Design a series of email newsletters to engage existing customers
- Produce a set of promotional materials for an upcoming event
- Analyze and report on the effectiveness of a recent marketing campaign
- Craft a content strategy for a company's blog or social media channels
- Develop a customer engagement plan for a loyalty program
- Design a marketing strategy to enter a new market segment
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q1 - Text short
Q2 - Text short
Q3 - Text short
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end
Timeline
-
February 11, 2025Experience start
-
February 14, 2025Project Kickoff
-
February 28, 2025Check Point 1
-
March 14, 2025Check Point 2
-
March 28, 2025Draft Report
-
April 11, 2025Final Report/Presentation
-
April 18, 2025Experience end