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Marketing Review and Recommendations

MKT 1188
Closed
Lethbridge College
Lethbridge College
Lethbridge, Alberta, Canada
Natalie Barfuss
Instructor
(2)
4
Timeline
  • March 1, 2021
    Experience start
  • March 10, 2021
    Project Scope Meeting
  • March 17, 2021
    Midway Check In
  • April 17, 2021
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
strategic communications marketing research brand positioning target marketing
Learner goals and capabilities

This course is an Introduction to Marketing course offered to first-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. This project comes toward the end of the semester after students have learned about the basics of the Marketing Mix. Students will use this opportunity to apply what they've learned for the following:

Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario -

  • Situation assessment
  • Target market assessment
  • Company logistical assessment
  • Integrated marketing communication assessment
  • Analysis and development of a comprehensive report with recommendations
Learners
Undergraduate
Any level
60 learners
Project
10 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem. This could include one or more of the following:

  • In-depth secondary Marketing Research
  • Analysis of existing marketing strategy
  • Developing the target-market based marketing communication plan
  • Suggesting brand positioning & drafting brand positioning statement
  • Integrated Marketing Communication mini-audit
  • Problem analysis and communication / promotional recommendations
  • Planning for an upcoming campaign with recommendations for media types based on target market preferences
  • Scenario-based analysis and recommendations for an Integrated Marketing Communication plan
Project timeline
  • March 1, 2021
    Experience start
  • March 10, 2021
    Project Scope Meeting
  • March 17, 2021
    Midway Check In
  • April 17, 2021
    Experience end
Project Examples

By the time they do this project, students have the following skills:

  1. Describe the role of marketing in Canada’s economy and individual businesses
  2. Acquire and apply basic tools used by all marketers
  3. Critique the use of marketing tools by various types of businesses
  4. Select and justify marketing tools appropriate to various types of businesses and consumers
  5. Solve marketing problems/cases by analyzing the issues and applying principles and theories to formulate potential solutions or ways to proceed
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide sufficient company information and background of the problem, scenario, or campaign for assessment.

Be available to meet twice online with students at the beginning of the project and mid-way.