A group of four student-consultants will research your current brand situation, generate recommendations for improvement, and develop an action plan with sample creative deliverables.

Possible projects include, but are not limited to:

• Conducting an environmental scan by initiating customer discovery interviews
• Product ideation for the existing marketing challenge
• Integrated Marketing Communication campaign plan
• Event Plan for an upcoming event

As millennials, these students can provide valuable insights from a generation that will soon make up over 50% of the workforce and who currently hold $200 Billion in buying power. The power of a strong brand is undeniable, especially in the Digital Age.