Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester.

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Complete Marketing communication plan.