Training Module Development

Our company provides regular training for employees, so they are up-to-date on ethics and safety standards as well as changes within the industry. We would like to collaborate with students to examine our company’s training programs and recommend areas for further training and development. Tasks may involve: Familiarizing themselves with our company’s training programs and their objectives, templates, and implementations. Conducting research on corporate training programs of other organizations. Analyzing data from employee interviews and surveys regarding training. Identifying topics of future training such as those related to new employee training, new product training, security procedure training, leadership development, diversity training, mentorship programming, or sexual harassment training. Recommending next steps for improving our company’s training programs.

Training Module Development

Our company provides regular training for employees, so they are up-to-date on ethics and safety standards as well as changes within the industry. We would like to collaborate with students to examine our company’s training programs and recommend areas for further training and development. Tasks may involve: Familiarizing themselves with our company’s training programs and their objectives, templates, and implementations. Conducting research on corporate training programs of other organizations. Analyzing data from employee interviews and surveys regarding training. Identifying topics of future training such as those related to new employee training, new product training, security procedure training, leadership development, diversity training, mentorship programming, or sexual harassment training. Recommending next steps for improving our company’s training programs.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Brand Voice

Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.