Website Analysis/UX Experience

Positions available: One to two individual students We are completing a new website for our organization. We aren’t sure how effective it will be. We would like to work with students to analyze and improve our website from the user experience perspective. We would like to ensure our website is user friendly and leads to purchases. We are also interested in whether users have a positive experience on our site and what improvements students might recommend. We have considered adding ecommerce to allow clients to purchase directly from our website and would love to gain insights from the students as to whether or not this makes sense for us. Industry, student, and faculty perspectives are very welcomed and we are also looking for whether or not creating some virtual service delivery platform on our website makes sense. We would LOVE to get some help in these areas for our small, woman owned Appalachian Ohio based business.

Social Media and Website Research

We want to better understand the number of social media followers and website visitors for some government pages. The research will include: Website research Social media follower numbers and subsets Strategic positioning of government offices Research on current national, regional, and local trends in social media, marketing, outreach, and websites for governmental entities Research on best practices for calls to action in marketing with governmental entities

Field Study Consulting

We are looking to work with students to support our business goals and consulting projects with NextFlex. We have shared a few high priority goals and desired benefits below to help guide you as we look to leverage the FlexFactor and Flex2Future workforce programs throughout the country: Types of buyers Key strategies Buying cycle Sales cycle Implementation FlexFactor is an outreach, recruitment, and STEM education program designed to familiarize K-12 students with advanced manufacturing technology, entrepreneurship, and the education and career pathways that can lead to a STEM career. The program was designed to showcase the promise of these careers and help students to develop the critical thinking, creative reasoning, and problem-solving skills needed for future success. We will be working with NextFlex to build awareness of this brand and get it implemented nationwide.

WVUP and FlexFactor Market Research

We want to better understand the target market and audience as well as the overall market so we can uniquely position ourselves within our industry for FlexFactor and WVUP. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand Research on current national, regional, and local trends in career training models, economic development and the nature of workforce operations, especially in the context of the COVID-19 pandemic Research on existing current regional and local workforce and economic development initiatives among public and private partners and funders, including mapping of regional assets Regional and local education, labor market and workforce data and economic sector growth/decline projections

Accounting internship

We are seeking a motivated accounting intern who is ready to apply knowledge of financial terms and principles to an authentic real-world experience. The intern will assist with a wide range of duties, including analyzing data, preparing financial reports, and learning about varied accounting activities. This is an exciting opportunity for any student pursuing a career in finance and who has interest in the energy industry. Responsibilities Assist with month-end financial reports Post journal entries Help with accounts receivable, payable, and bank statement reconciliation Assist with audits Reconcile balance sheet accounts Collaborate with the finance team on yearly forecasting efforts Utilize Zoho Books Support the payment processing team Perform credit checks Assist with data entry Requirements Business, Finance, Economics, or Accounting major Proficient in Microsoft Office Aptitude for mathematics Basic understanding of financial and accounting principles Attention to detail Ability to multitask Excellent verbal and written communication skills Benefits Practical experience with a wide variety of accounting activities Shadowing, mentoring, and training opportunities with seasoned professionals

Marketing Intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Website updates Other marketing-related tasks

Cybersecurity assessment and software selection

Our firm needs a cybersecurity solution to ensure security of our data including laptop, phone, and I pad. We would like students to assess and recommend options. Software Evaluation for cybersecurity) - Conducting a needs analysis; researching available options; evaluating the options within the context of our organization's budget, immediate needs, and projected needs. • Analyze data from cybersecurity incidents • Implement/Deploy new cybersecurity applications • Penetration testing of new applications • Assist with reviewing and creating cybersecurity policies • Design & deliver cybersecurity awareness training • Research & deliver a risk assessment for the organization • Review technology architecture of an organization and deliver a report on how to improve • Vulnerability analysis report Our goal at the end of this experience is: • Software Evaluation - For the student(s) to help us choose the most ideal software to invest in based on our user and/or organizational needs. • Requirements document. • System design document. • Test Cases. • Documentation. Other duties the student may complete could include: • Software vendor research and evaluation

Virtual Internship Opportunity: Business or Non-Profit Administration

Positions Available: 1 REMOTE CONSULTANT INTERN D Byers & Associates, LLC, (DBA) a woman-owned, growing organizational and workforce development and education and non-profit consulting firm, is seeking a team-oriented professional to provide research, project assistance, and data analysis to support our practice. The intern will be involved in methodology and project development, research and analysis, report writing and preparation, and client support activities. The intern will gain real world experience on projects and utilize considerable independent judgment to design, analyze, and support project proposals and deliverables. The ideal candidate has excellent project management, research, writing, and time management skills and is highly organized and self-motivated. Bachelor’s degree in Business, Public Administration, Economics, Liberal Arts, Nonprofit Management, or related field and Master's level candidates preferred.

Redesign an Internal HR System / Processes/Forms

Positions available: 2 individual students As our clients continue to grow, it is important for us to help them stay up to date with tools and processes for employee and performance management. We have a desire to focus specifically on job descriptions and competency models as well as HR forms and onboarding. The goal is for these tools to be interactive, user-friendly and relevant to our clients to assist with adoption. We want to use this opportunity to create a preliminary redesign of this tool to ensure targets, goals and performance issues are being documented and called upon. Through this collaboration, we would like to develop a plan that addresses three key areas: Revised job descriptions and career ladders/pathways for each job classification Improved HR forms to ensure compliance and better utilization An improved onboarding process

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Using tools like Powerpoint, Canva, and others to design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as website, past projects, and testimonials. We can also suggest names of competitors and comparators to research.

Digital Content Creation

Positions available: 1 team of 6 persons We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We have revamped our website and created a social media presence but we lack content and calls to action. We would like to enhance our digital presence through some student support. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Computer Science Zoho Workplace Integration and Optimization

Our organization is able to offer a virtual internship opportunity for computer science students or teams. The primary focus will be: One of the biggest obstacles to productivity in a small business, especially in remote work, is having to juggle between multiple applications for different everyday tasks and having little to no integration between these apps. To solve this problem, Zoho brings you a revamped Workplace, a comprehensive suite of productivity, communication, and collaboration tools . Workplace moves beyond offering just a suite of apps; it’s a completely unified and integrated workspace that integrates well with other business applications, providing context and ensuring continuity. We will plan to communicate with our virtual intern using these communication tools: Zoho Meeting, email, Student's primary contact : Dorinda Byers, Owner

Virtual Internship Opportunity: Business or Non-Profit Administration

Positions Available: 1 CONSULTANT INTERN Job description D Byers & Associates, LLC, (DBA) a woman-owned, growing organizational and workforce development and education and non-profit consulting firm, is seeking a team-oriented professional to provide research, project assistance, and data analysis to support our practice. The intern will be involved in methodology and project development, research and analysis, report writing and preparation, and client support activities. The intern will gain real world experience on projects and utilize considerable independent judgment to design, analyze, and support project proposals and deliverables. The ideal candidate has excellent project management, research, writing, and time management skills and is highly organized and self-motivated. The candidate would support a real life client projects. Skills and Abilities Excellent project management skills – developing and implementing timelines and project plans, overseeing reporting progress, and driving implementation in a customer-oriented environment. Exceptional attention to detail and ability to gather, clean, track, and interpret data and client needs. Must possess internet research skills via online databases, publications, and company websites. Ability to adapt in a fast-paced environment; manage multiple deadlines; and balance multiple priorities. Excellent interpersonal skills and oral/written communication skills. Skilled in Microsoft Suite including Word, Excel, and PowerPoint. Education/Training and Experience Bachelor’s degree in Business, Public Administration, Economics, Liberal Arts, Nonprofit Management, or related field. Work experience in small business development, workforce development, education, economic/community development, and/or employment with a related organization preferred.

New service partnership marketing launch plan

D Byers & Associates is launching an exciting new partnership with Zane State College. We will represent Zane State in the workforce development space and offer customized trainings and workshops on their behalf. The target audience for these services is employers and their employees NOT traditional college students. We would like help with a marketing plan to successfully launch this new partnership. This could include: Branding - Conduct a full competitive landscape assessment; define our brand and core value proposition for the partnership; identify opportunities and threats facing our partnership brand; assess where and how to improve our partnership brand's presence and differentiate from our competitors. Marketing Communications - Recommend marketing, social media, and PR materials and needs; create an integrated marketing campaign; Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new services; identify expansion opportunities; identify key messaging for new service. Answering the questions of: who is my target audience, what do they want or need, how do I increase my visibility to get it to them? Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current partnership customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Currently using Instagram, website and email list. Email Campaign strategy plan - Develop marketing strategy for email campaigns using Zoho Campaign to increase sales and speak to needs of our audience.

Business Growth Planning

As an entrepreneur, I am responsible for the development of my business, and in order to grow, I would like an action plan. Working full time and running the business, the majority of my time is spent working with clients and focusing on their needs as well as on making the next sale, which leaves less time to strategize about how to take our business to the next level. Put yourself in my shoes and create a plan on how to scale our business over the next five years. Establish a viable growth plan for our business . This could include how we would leverage existing relationships (with clients, colleagues, management team, etc.), technology, networking events, marketing, seminars, etc. Students should focus on developing a growth plan with the following features: Annual objectives and key metrics. Achievable target timelines. Potential sales projections/opportunities. An analysis of competitors and the industry’s landscape. The final project deliverable should provide guidance on how to achieve specific growth goals for the next five years. Example deliverables include, but are not limited to: Presentation of project process undertaken A short (~8min) pitch video Short research paper or report with interactive elements (~5-8 pages with supporting materials) User journeys/experience maps Design mockups Get creative and show us what you're about!

Social media development strategy

We need to create a social media presence and brand for our company. We have just revamped our website and collateral and are looking to enhance our marketing efforts with an effective social media message on the appropriate channels to drive leads and growth. The primary focus for the student(s) will be: Plan a content calendar to drive traffic to our website and social media platforms. Curate, create, develop, and deliver Social and Professional Media content on Twitter, Instagram, and LinkedIn or other appropriate channels for our company. Set meaningful social marketing goals and metrics for our business. Research our target audience Analyze our competition and their social media presence. We will plan to communicate with our virtual student(s) using these communication tools: email, Zoho Meeting, Zoho Work Drive, and Zoho Projects Student's primary contact : Dorinda Byers, Owner

Training Module Development

We want to be known as a leading training and development organization helping our clients strengthen their teams by offering training, coaching, and assessments. To assist us in this goal, we would like to collaborate with students to design virtual trainings delivered via Zoom. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas. Areas of particular interest to us include: Leadership development Diversity training Team building Sales Customer service Sexual harassment training

Marketing plan and analysis

We would like to have a marketing plan and focus for our firm as we launch our new website, logo, and promote virtual services including our training and assessments. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen, email, Zoom, Zoho Cliq Primary contact : Drinda Byers Secondary contact:

Training Module Development

We want to be known as a leading training and development organization helping our clients strengthen their teams by offering training, coaching, and assessments. To assist us in this goal, we would like to collaborate with students to design virtual trainings delivered via Zoom. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas.  Areas of particular interest to us include: Leadership development Diversity training Team building Sales Customer service Sexual harassment training