Sales Lead Generation for English Islands

This project aims to enhance English Islands' outreach efforts by focusing on sales lead generation and market research within the educational sector. Students will identify potential schools and districts that align with English Islands' offerings. The goal is to uncover new partnership opportunities that can expand the company's reach and impact. By applying classroom knowledge of market research techniques and sales strategies, students will develop a comprehensive list of potential leads. They may also analyze the needs and characteristics of these educational institutions to tailor partnership proposals effectively. This project provides a practical application of marketing principles and strategic thinking in a real-world context, allowing students to contribute meaningfully to English Islands' growth objectives.

Sales Lead Generation for English Islands

English Islands is a company that helps young children learn to read via an AI-powered reading tutor. We currently serve schools across North America, and are looking to expand our customer base. The goal of this project is to identify and research potential customers (teachers, schools and school districts) who are in need of early literacy support. During this project, you will help identify teachers, schools and districts that might be interested to use English Islands. You will also do research on these potential clients to uncover key information about them.

Social Media Marketing Campaign for Early Literacy Platform

English Islands is seeking a team of students to develop a social media marketing campaign for its early literacy EdTech platform. The goal of this project is to create engaging and informative marketing materials that effectively communicate the benefits and features of the platform to educators, parents, and potential users. These materials will primarily be shared on Facebook and LinkedIn, with the possibility of expanding to other social media channels. The project will allow learners to apply their knowledge of digital marketing strategies, content creation, and audience engagement. By focusing on early literacy, the project aims to highlight the platform's unique offerings and its impact on children's learning experiences. The team will work collaboratively to ensure that the messaging is consistent, visually appealing, and tailored to the target audience.

Creating & Editing Marketing Materials

Are you passionate about graphic design and eager to make a positive impact on children's lives? Join our team and play a crucial role in creating captivating designs tailored for our young audience. In this exciting project, you will have the opportunity to develop your skills while editing/creating marketing materials for a children's literacy platform. By the end of the project, you will complete between 10-20 marketing designs/videos for our website and/or social media marketing channels.