- Location
- Calgary, Alberta, Canada
- Bio
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Marketing is many things. It is content, persuasion, creativity, data, storytelling, relationship building, and communication, all put together by people who see further and more than what is right in front of them. It is forecasting, knowing when, where, and how to give content to sell not only products and services but brands and culture.
Marketers are unicorns, and that is how I would describe myself. I am a person who loves to dig deeper into meanings, and strategies, and develop new ways to get people's attention. I am a sincere person who is passionate about clear and real communication, building long-lasting relationships through effective storytelling that represents the brand and its culture.
Growing up I was a dancer for over 8 years, this built me into the person I am today in so many ways. it made me great working in teams, driven, hard-working, and disciplined, and helps me pay attention to detail.
- Resume
- Tyra-Macdonald-Resume.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Advertising Customer segmentation Digital marketing Lead generation Social media marketing
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Recent projects
Marketing Strategy Plan
We want students to help us build a marketing strategy plan to grow and engage our target market: Energy, utilities, chemical and more industries. Weβd like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions weβd like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?
Marketing Intern
Weβre looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. The student will help to create and communicate/ help promote our centre.
Work experience
Marketing Sales/Manager
Code Ninjas Willow Park
Calgary, Alberta, Canada
March 2021 - Current
Code Ninjas is a large franchise that has grown to now over 450 locations in North America and the UK. At Code Ninjas we teach kids ages 5-14 the fundamentals of coding and STEM in a game-based and fun setting.
Working at a Code Ninjas franchise as the manager and doing marketing/sales, I have has the opportunity to grow and develop so many skills within the marketing field by both trial and error and getting information from professionsals in the field.
I have increased sales through successful lead generation through effective marketing campaigns via design, Mailchimp newsletters, social media content creation, and event organizing. I develope and execute marketing strategies creating awareness of the business and product offerings. I have great client acquisition and retention through friendly and effective customer service skills. Maintain business communication and coordinated meetings with third-party marketing/public relations company partnerships. Managerial duties during day-to-day operations maintaining customer relations, problem-solving, answering client inquiries, staff scheduling, opening, and closing duties. Budgeting, organization, and execution of event marketing is a skill I strongly value, successfull executing events (Grand Opening, Lilac Festival, School Functions, Community Events). Often in charge of conceptualization and execution of new program offerings that align with the business mission and values. I have effectively analyzed and set attainable KPIs.
Instructor/Educator
Fox Dance Company
Calgary, Alberta, Canada
August 2019 - April 2021
Taught, supported, and provided a fun learning space for kids of various ages and skill levels through the movement of dance in many different styles expanding their knowledge of movement.
Supervisor
Shakers Fun Center
Calgary, Alberta, Canada
April 2016 - March 2020
Retained reoccurring customers through great customer service tending to all their needs in a positive and friendly manner, as well as many online reviews mentioning fun and positive service. Promoted to supervisor due to consistent excellent work ethic and positive attitude while running the kitchen, tills, events, birthday parties, and more. Maintaining a clean and positive work environment for my employees by providing consistent support, an organized environment, a safe workplace, and accommodated for various skills/handicaps.