OPTIMIZE AND DEVELOP OUR CURRENT WILD APRICOT SOFTWARE (or advise us to change)

Currently we use Wild Apricot software to provide a website and membership management. It is functional but limited. Recently we realized that optimizing our website on their platform for the necessary loading speed and content that meets Google's requirements for AdWords for Non Profits is hard to achieve because we are novices at html coding. The goals of the project are to: Conduct a needs analysis to determine if the Wild Apricot platform is suitable. This analysis should determine if the web-engine available is adequate to achieve the results needed and if the membership and contact management modules similarly are adequate to meet our needs. If Wild Apricot looks to be suitable then perform revisions: Optimize loading time Redevelop web-pages to enable video, blog and LinkedIn embedding Redesign our visual look: Make our website look stunning, professional, inviting! Perform Search Engine Optimization Optimize the membership application, member profiles, membership approval and membership communication Design the visual look of member communication based on the new visual look you have developed for the website In addition to the work on the Wild Apricot site implement a solution for an accessible catalog of existing academic papers, newspaper articles and other media that would be available behind a paywall to our members. Provide training on updating and maintaining all of our digitral assets.