SEO Strategy

Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our team is looking to take our online & social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Engineering Freelance Portal Product Development

The main goal of this project is to create new products for the engineering freelance portal. This will involve several different steps for the students, including: - Researching the current market for engineering freelance services. - Developing a product concept and design. - Creating a prototype of the product. - Testing the prototype with users. - Refining the product based on user feedback. - Developing a marketing material for the product.

Lotus Addiction Therapy Inc. Product Specification Project

The goal of this project is to create product specifications with impact estimates based on the KPIs we are targeting for our company's product roadmap. This will involve researching and building out 1pagers and full specs given 1 liners from the product roadmap.

Social Media Marketing Campaign

Our company is in the process of launch and is looking to solve a very important problem. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Social Media Content Library

The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter. The student should focus on content collection, creation and organization. Posts can be images or videos The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments). Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare. Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post. Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.

" Zero Main Inc." needs a fresh branding approach to our green initiatives

Zero Main Inc. needs a fresh and youthful attitude towards green solutions to achieve Zero Hunger. We want you to be involved in: Creating a new branding guide that is new, including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc.) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva for example, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.