SASS - Marketing Bootcamp for BIPOC Businesses

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: SASS Marketing Agency is an agency located in Edmonton, AB, our current team is made up of 3 women from the BIPOC community. We help businesses within the BIPOC community by elevating their brand marketing so they can have a share of the market. We work remotely with weekly team meetings via zoom, we communicate through slack and track projects using Trello. We support each other within the team and take pride in the work we deliver. We celebrate wins and value opportunities to grow and learn. Our core values are Excellence, Authenticity, Integrity, Results. The project we're needing help on is our Marketing Foundation Bootcamp v2. We ran our first 6wks Bootcamp from Jul 19 - Aug 23 with 4 business owners enrolled. It was a success and we want to offer this Bootcamp again since we're having enquiries about the next launch date. We want to do the Bootcamp on a bigger scale, but need help to make sure it goes smoothly with research, coordination, project management, outreach etc. The Bootcamp gives the business owners the insights, knowledge and tools to successfully start their business, giving them the essential marketing foundations to promote their business and brand. Skills supported on this project: Communication, problem-solving, resiliency, design, teamwork, analytical. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Project management - Overseeing all aspects of the project, tracking milestones and activities Outreach - Lead generation, seeking organizational/influencer partnerships for referrals, speaking opportunities for exposure to the Bootcamp, email marketing Market Research - Conduct analysis of niche market to help develop content for the Bootcamp, client industry research, competitor analysis Coordinator - Client communications, create templates for Bootcamp, Social media strategy IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Coordinator/Project Manager Market Research/Outreach FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: System/workflows, marketing plan in place Action plan for Bootcamp promotion and advertising Partnerships established with organizations/influencer Over 20 businesses subscribed to more information for the Bootcamp Course content outlined

Social Media Content Creation for Women's Fashion

# of positions: 2 In this project, you will use your creativity and design skills to create content for Instagram and TikTok based on our content calendar, which will include fashion styling tips, outfit inspirations, brand features, Flashee app and product features, and trending fashion content. By the end of the project, you will have a collection of fashion related posts you will be proud to show off! Goals Increase social media following by 10% Increase social media engagement by 1%