Olia Linnik
Olia Linnik
Learner - She / Her
4
Location
Fredericksburg, Virginia, United States
Bio

UX Designer & Researcher with a strong background in international CPG marketing, having held key positions at industry leaders like Mars, PepsiCo, and Unilever. Launched significant growth initiatives while serving as Head of Marketing at Mars, doubling divisional growth by leveraging data-driven approaches, fostering innovation, and prioritizing consumer needs. Committed to seamlessly blending marketing experience with design knowledge to craft user experiences that resonate deeply with audiences and drive measurable impact.

Portals
Categories
UX design Market research Digital marketing Leadership Marketing strategy

Skills

Child development 1 Contingency management 1 Digital health technologies 1 Figma (design software) 1 Health equity 1 Infant development 1 Mental health 1 Neonatal intensive care unit 1 Storyboarding 1 Wireframing 1

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Recent projects

Benten Technologies
Benten Technologies
Manassas, Virginia, United States

EmBRACE: Empower NICU – A Bridge to Resources for Adjusting and Coping with Emotions

Annually, 15% of U.S. births result in a Neonatal Intensive Care Unit (NICU) hospitalization.  The extreme emotional strain of parenting an infant in the fast-paced medicalized NICU settings can be detrimental to mental health and functioning, with up to 70% of NICU parents experiencing depression and severe anxiety. Moreover, parents experience chronic stress and trauma from the day-to-day threats in the NICU, putting them at risk for posttraumatic stress disorder. Addressing parental mental health and sequelae is critical given the potentially devastating consequences for parents and children, such as significantly impaired parent-infant interactions and attachment, infant development, and parent-provider interactions. Despite the clear need, many NICUs do not address parent mental health needs as a universal standard of care. Approximately 70% of NICU parents are not routinely screened or identified for mental health symptoms and thus do not receive the mental health services they need, creating notable health disparities. Experts and emerging research recommend a Standards of Care embedded in the NICU that includes universal screening, ongoing mental health monitoring, psychoeducation, and a stepped-care approach to best serve NICU parents that optimizes and tailors services based on the unique needs of the parent. Unfortunately, widespread implementation of a clinically practical system based on expert recommendations has not been achieved. We propose to develop a mHealth app entitled Empower NICU – A Bridge to Resources for Adjusting and Coping with Emotions (EmBRACE) to provide: 1. Universal mental health screening while giving NICU parents control over when and where assessments are completed; 2. Ongoing mental health monitoring using a set of quick, daily assessments (via ecological momentary assessment) and weekly screenings; 3. Customized microlearning education (e.g., 1-3 minute videos) tailored to assessment results and referrals in a stepped-care approach; and 4. A sustainable contingency management approach to increase parent compliance with assessments, microlearning, and referral follow-up.

Matches 1
Category Mobile app development + 4
Closed