Marketing Metaphysical Products-Virtual Internship Opportunity 2024

Kisses from Heaven  manufactures Reiki and Crystal infused soaps and candles. We wholesale and distribute our products to other companies, retail stores and small businesses. Currently we are focusing on marketing our new line of soaps and candles to the public. Goal : Marketing Communications & Public Relations Objectives: 1. Recommend advertising and PR materials; create an integrated marketing campaign 2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Our goal at the end of this experience is: Branding and Marketing Communications  - Help us improve our brand's presence and capture greater market share. Market Research  - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations  - Help us effectively communicate our brand's story and mission to a broad audience.

Marketing Metaphysical Products

Kisses from Heaven manufactures Reiki and Crystal infused soaps and candles. We wholesale and distribute our products to other companies, retail stores and small businesses. Currently we are focusing on marketing our new line of soaps and candles to the public. Goal : Marketing Communications & Public Relations Objectives: 1. Recommend advertising and PR materials; create an integrated marketing campaign 2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Our goal at the end of this experience is: Branding and Marketing Communications - Help us improve our brand's presence and capture greater market share. Market Research - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - Help us effectively communicate our brand's story and mission to a broad audience.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites

Virtual Internship Opportunity: Marketing Project C

Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps. Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them. Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams. The primary focus for the student will be: PROJECT C Goal: SEO Strategy & Recommendations and Strategic Social Media Marketing Objectives: 1. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. 2. Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts and content ideas Tasks: - Develop a SEO package that can be implemented ASAP - Create a plan for consistent content (Daily, Weekly, Monthly etc.) -Suggest and develop compelling content that stands out that can be used for social media posts, blog posts etc. that are interactive, attractive and informative etc. -Increase followers to social media accounts and increase traffic to website Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace Content development, including social posts, blog posts, LinkedIn articles, and website copy. Producing leads through Google Adwords, Instagram Ads and Facebook Ads. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and email and phone calls. Primary contact : Farrah Suleman - Founder

Virtual Internship Opportunity: Marketing Project A

Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps. Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them. Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams. The primary focus for the student will be: PROJECT A Goal: Branding & Market Research Objectives: 1. Define our organization's brand and core value proposition; conduct a full competitive landscape assessment in the alternative and metaphysical healing market; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. 2. Perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service) and develop a pricing strategy Tasks: Identity target market and their main problems Describe how our products and services can bring value to them and how we can stand out and become their preferred provider of this value Identify who are our competitors (successes, weaknesses) and how we can improve our brand presence and differentiate from them Identify all threats our products and services face and how we can avoid these threats Create focus groups & customer surveys to gain insight into our products to understand their perceptions and behaviors and ideally what they are looking for Identify ways in which we can expand our product line and get them into retail stores or the hands of other alternative healers Identify key messaging to promote our product and services Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace Content development, including social posts, blog posts, LinkedIn articles, and website copy. Producing leads through Google Adwords, Instagram Ads and Facebook Ads. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and email and phone calls. Primary contact : Farrah Suleman - Founder

Brand Identity and Graphic Design

Our organization, Kisses From Heaven, needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Developing strategies for improving online advertising programs by recommending tools, methods of engagement, social channels etc. Developing strategies for increasing engagement on social media accounts Assist best practices to reach target audience Create a plan and posts for social media Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Packaging Ideas for our products (soaps, candles, mists) We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Virtual Internship Opportunity: Marketing

Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps. Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them. Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams. The primary focus for the student will be: PROJECT A Goal: Branding & Market Research Objectives: 1. Define our organization's brand and core value proposition; conduct a full competitive landscape assessment in the alternative and metaphysical healing market; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. 2. Perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service) and develop a pricing strategy PROJECT B Goal : Marketing Communications &Public Relations Objectives: 1. Recommend changes to advertising and PR materials; create an integrated marketing campaign 2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. 3. Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. PROJECT C Goal: SEO Strategy & Recommendations and Strategic Social Media Marketing Objectives: 1. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. 2. Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts and content ideas Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, Squarespace Content development, including social posts, blog posts, LinkedIn articles, and website copy. Producing leads through Google Adwords, Instagram Ads and Facebook Ads. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and email and phone calls. Primary contact : Farrah Suleman - Founder

Virtual Internship Opportunity: Marketing

Kisses from Heaven was created by two empowering women, with the purpose of shining and sharing our love, compassion, and spiritual knowledge with the world.  Each and every product we create has been infused with positive intentions and healing properties. Currently we are focusing on marketing our new line of soaps to the public. Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel, Mailchimp, Shopify) Content development, including social posts, blog posts, LinkedIn articles, and website copy. Producing leads through Google Adwords, Instagram Ads and Facebook Ads. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and email Primary contact : Chiara Dias, & Farrah Suleman - Founders