The main goal of this project is to create health, wellness and beauty product reviews for a blog site in order to gain traffic and generate clicks to affiliate products. This will involve several different steps for the students, including:

- Researching and reviewing health, wellness and beauty products.

- Researching and creating account profiles with affiliate product websites

- Writing blog posts about the products.

- Creating a content marketing plan with researched products/ topics.

- Creating content that is in line with the company's mission and values.

- Optimizing blog posts for SEO.

- Promoting blog posts on social media.

By the end of the project, students should demonstrate:

- Understanding of the company's mission and values.

- Ability to research and review health, wellness and beauty products.

- Ability to write blog posts about the products.

- Ability to optimize blog posts for SEO.

- Ability to promote blog posts on social media.

Final deliverables should include:

- A minimum of 10 blog posts about health, wellness and beauty products.

- A content calendar for upcoming blog posts.

Students will have access to ongoing mentorship and support for the duration of this project.

This includes:

• text/ calls to answer questions and provide feedback and guidance
• access to paid programs// training to support the project (i.e. copywriting or social media programs such as Copy Hackers School)
• access to technology/ tools (such as wordpress, canva pro, storychief, medium) to complete the project

Payment by funder C$1,400.00